This project consists of 4 different theme posters of the same brand: 'Kingfisher". The type of campaign you're describing sounds like an integrated marketing campaign. Integrated marketing campaigns aim to deliver a unified and consistent message across various channels and mediums to reach the target audience effectively. By incorporating different types of posters and ads such as social domain themes, headline posters, and event posters, the campaign seeks to engage the audience through multiple touchpoints and reinforce the core message or theme.